Introduction Physical objects have a new, powerful meaning in the digital marketplace of ephemeral clicks. The plain paper bag has become much more than a mere

Introduction The consumer consciousness has shifted. With the world shunning the use of single-use plastics, sustainability has become more than a marketing buzzword, and it is

Preface The paper bag has developed much more than it was in the modern business world, from a simple and utilitarian bag. It has now become

The presence of the paper bag is so deeply utilitarian that it is easy to forget about its existence. It is a silent agent of trade

The paper bag is an object of mundane utility, a common vessel for groceries, gifts, and takeaway meals. Its existence is so integrated into the fabric

The role of a coffee cup seems easy: to contain coffee. However, there is a big difference between a cup that simply holds the liquid and